Now that you know the structure of a sequence, you need to know how to write an email.

In this program, you will see how you can maximize your email open rate with an impactful subject. It is a key stage to create an effective sequence. Pay attention!

The subject aims to increase your open rate

Keep in mind that the subject is the first thing your prospect sees: according to its relevance, the prospect will whether open your mail or not!

You need to attract the prospect’s attention without spoiling all your email.

You need to be picky while creating one, you need several attempts to find the perfect one.

Without a relevant subject, your whole campaign will be impacted.

Make sure your prospect feels involved 

Use things that your prospect is familiar with: name of his company, a subject he finds relevant…

With Datananas, you can for instance use variables such as #company_name to personalize the subject of your email.

You should avoid the first name, even if it’s something familiar, nobody sends an email with the first name to someone he knows. 

Short subjects

The length of your subject should be between 1 and 5 words (1 to 3 is the best option)

Most importantly, it shouldn’t be too commercial.

You should avoid things that can be related to a Marketing email. For instance, a too-long subject is, in most cases, related to a marketing email.

According to our customer experiences and several scientific studies, the longer the length of your subject is, the more your response rate will decrease. An email which subject doesn’t exceed 3 words is 215% more likely to be opened. 

If you’re writing an email to a friend you will probably put: “News”, “Piece of advice” “How you should improve your prospection”. Do the same with your prospects.

Act as an expert

Act as an expert by showing what are the added values of your product. If your prospect has this kind of needs, he will be likely to open it. 

Advice for #{company_name}